fbpx

    Social Media Statistics Australia – March 2014

    David Thomas

    The month of March showed some regular fluctuations in social media signups with the exception of the incredible jump in Facebook users. A 200,000 user increase (according to Ad tool) has left us scratching our heads as to why this phenomenal increase has occurred…however we will investigate further. Where we can share our insights, from our experience, is the context behind the YouTube stats.
    As reported by Social Media News, the full stats on Australia’s March Social Media performance are in:
    1. Facebook – 13,200,000 users (+200,000)
    2. YouTube – 12,600,000 UAVs (+100,000)
    3. WordPress.com – 6,300,000 (- 50,000) *
    4. Tumblr – 4,700,000 (-100,000)
    5. LinkedIn – 3,650,000 (+50,000)
    6. Blogspot – 2,900,000 (+10,000)
    7. Twitter – 2,500,000 Active Australian Users
    8. Instagram – 1,600,000 Active Australian Users
    9. TripAdvisor – 1,400,000 (+100,000)
    10. Snapchat – 1,070,000 Active Australian Users
    11. Flickr – 790,000 (+10,000)
    12. Pinterest – 410,000 (+10,000)
    13. Yelp – 190,000 (+5,000)
    14. MySpace – 180,000 (+5,000)
    15. Reddit – 170,000
    16. Google Plus –xxxxxxx 65,000 monthly active Australian users
    17. StumbleUpon – 58,000 (+2,000)
    18. Foursquare – 34,000 (+1,000)
    19. Digg – 25,000 (+2,000)
    20. Delicious – 20,000
    With the rise in popularity of video marketing, and the clear increase in YouTube active users, we’re now seeing brands realise the power of short and snappy content that adds value or tells a story through video. Look back a year ago and a good percentage of brands YouTube channels were filled with their TV ads, but now, especially with our clients at Thinktank Social, more videos are being tailored to “how to’s”, “educational” “behind the scenes” to cut through the immense content on this channel and gain attention of the user, to keep them coming back for more. Over 70% of our client base is currently using YouTube to extend the story as well as its role played in organic search.
    Two hot tips from us when producing video content:
    1. The video content must add value on some level to the viewer.
    2. Aim to keep the clip to under 1 minute and 30 seconds, unless it’s more of a documentary piece.
    If you have any insights to add, then we’d love to hear from you in the comments section below.