Snapchat has hit 4 million daily users in Australia… Yes that’s a LOT of active eyeballs!
Despite increased competition from Instagram with the introduction of Instagram Stories, Live and disappearing photos and videos, Snapchat is going strong! It is rapidly catching up with Instagram, which currently has between 5 to 7 million Australian daily users. The company’s recent name change to Snap Inc. and the introduction of Spectacles is all part of its strategy to reposition Snapchat as a key player in the market, and as so much more than just a social media platform.
This revelation presents huge opportunities for brands, so make sure to experiment on the platform, and keep a close eye on it…
What are your predictions for Snapchat in 2017?