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    Facebook's 'Like' Button Is Getting Some Friends

    Thinktank Social

    Have you ever scrolled past a sad post on Facebook and wished that there was a more appropriate way to share your condolences beyond a simple ‘like’? Well, it looks like Facebook’s heard our prayers and delivered a new way to respond to posts via ‘Reactions’.

    Featuring seven different emotions, the new buttons will give users the ability to respond to posts using: love, haha, wow, angry and sad reactions. From posts on pages to news feeds ads, the feature will let you react to an individual’s post in an instant, without having to type out a lengthy comment.

    Facebook’s chief product officer Chris Cox hopes that the introduction of the “more expressive like button” will enable people to establish more sophisticated interactions with each others’ posts. We’ve no doubt all come across a post which was worthy of more than a simple ‘like’, which is why the reactions buttons will finally give us the ability to easily express different emotional reactions to a post.

    The feature was created in reaction to the public’s largely unsupportive response to Facebook’s ‘dislike’ button idea. Many criticised the button for its potential to be abused and used for purposes other than agreeing with whatever the poster was sharing. It seems that the reactions buttons are Facebook’s response to the feedback surrounding the ‘dislike’ button fed to them by the public.

    Businesses will be able to take advantage of this change as well.

    “We see this as an opportunity for businesses and publishers to better understand how people are responding to their content on F acebook. During this test, page owners will be able to see Reactions to all of their posts on page insights. Reactions will have the same impact on ad delivery as likes do.” – Product Manager Chris Tosswill

    ‘Reactions’ are currently being tested in Spain and Ireland with hopes that the feature will be released globally sometime this year. Until then, we’ll have to face the deeply inconvenient task of tapping away at our keyboards to write a sympathetic comment or express an emotional response beyond a standard ‘like.’ ?

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