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    Augmented Reality And Gaming..It's Here!

    Sam Mutimer

    Anything with the words “augmented reality” in a sentence gets us excited..however we must be mindful that the Australian market has not fully embraced this yet, we’re clearly not ready…however we will be soon!
    The driver AR game caught my attention after viewing it on digital buzz blog.
    Have a watch…we believe it will only become more refined as time goes on, however this is a great start!
     

    We are already seeing augmented reality becoming increasingly more used in marketing, communications and educational messaging/activations. The tourism industry is using AR in many exciting new ways, and the Eiffel Tower is really leading the field!
    We’d love you to share any other examples of AR being used right now.