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    Changing the View of Facebook Insights

    Anthea Kuthan

    The head honchos of Facebook have been crazy-busy on the updates lately. To keep you up-to-date and in on the social loop, here’s the latest from Facebook HQ.
    For those of you who run your own pages, or manage brand pages, cue a ‘hallelujah’! Facebook Insights is getting a shiny new makeover, which is currently in beta stage, and we’re totally welcoming it with a BIG thumbs up.
    Common qualms currently seem to be around grabbing data for your top performing posts. It’s not very clear and user friendliness = ‘0’
    Facebook has finally seen the light and now offers us a new design that is clean, simple and 100% user friendly. The previous messy data display has now been replaced with separate charts that allow admins and page owners to measure reach and engagement of individual posts. Another bonus is viewing the activity and behavior of various demographics, allowing you to pinpoint the demographic most interested in your page…and that’s something all admins like.
     
    Current view:
    Screen Shot 2013-06-21 at 2.58.04 PM
     
     
    New Overview:
    Screen Shot 2013-06-21 at 3.27.08 PM
    Images courtesy of Mashable, Facebook & VenTime