Right now there are more mobiles in Australia than people and over 50% of aussies have access to a mobile that uses the internet. So what does that mean for brands now and in the future? Have a mobile strategy!
Most of us now are checking our mobiles in the morning and last thing before we head to bed. I read a stat a while back that said that one third of women aged 18 to 34 check Facebook when they first wake up, before even going to the toilet! It’s no lie that we’re heading into a mobile dominated generation and brands need to be quick to move with the times or they’ll bomb out.
So why are Facebook taking a great interest in dropping their minimum age sign up (which currently stands at 13 years old). Some say it’s to focus on a mobile dominated next generation, who according to Simon Mansell ( CEO of the of the Facebook advertising agency TBG Digital says ” Younger people are more likely to open and engage with mobile ads”. Lowering the minimum age for Facebook would potentially benefit it and its advertisers. This plan will only assist Facebook to move more towards the mobile user. At the ComScore State of the Internet Webinar ( 14th June 2012), the internet research firm presented data indicating mobile users would surpass desktop users in 2014.
Facebook have shared that more than half of its 900 million users accessed its mobile site. Facebook right now, are not monitising its mobile platform to the potential it has, however a move to introduce younger users may be part of the overall mobile plan to ensure Facebook continues to stay afloat. Would you agree?