The New Year is upon us and it’s time to get back into the swing of things after a well deserved break by all, and for those of you having an extended summer break…. Well, let’s just say envy is the feeling that comes to mind!
Below is the social media statistics for Australia in January 2014 by David Cowling from SocialMediaNews.
With the stress of Christmas behind us, a little extra down time and lot of Aussie sun, we were expecting to see a stronger jump in the number of users in the more photo sharing focused platforms. However, January’s social media statistics surprisingly illustrate LinkedIn and WordPress as the front runners with new users (+400,000 users) as opposed to the more popular photo sharing based platforms such as Facebook, Tumblr (+200,000 users) and Instagram.
At Thinktank Social we have interpreted the stronger performance with the more professional platforms as the New Year bringing new beginnings; graduates putting themselves out there in the professional world and current professionals adapting to social trends for possible career opportunities in 2014. Are we on point?
1. Facebook – 13,000,000 users (+200,000)
2. YouTube – 12,400,000 UAVs (+200,000)
3. WordPress.com – 6,500,000 (+400,000)
4. Tumblr – 4,900,000 (+200,000)
5. LinkedIn – 3,300,000 (+400,000)
6. Blogspot – 3,000,000 (+100,000)
7. Twitter – 2,500,000 Active Australian Users
8. Instagram – 1,600,000 Active Australian Users
9. Snapchat – 1,070,000 Active Australian Users
10. TripAdvisor – 1,200,000 (+150,000)
11. Flickr – 810,000 (+10,000)
12. Pinterest – 440,000 (+10,000)
13. Yelp – 200,000 (+20,000)
14. MySpace – 190,000 (+10,000)
15. Reddit – 170,000 (+10,000)
16. Google Plus – approx 65,000 monthly active Australian users (+5,000)
17. StumbleUpon – 62,000 (+3,000)
18. Foursquare – 35,000 (+5,000)
19. Digg – 27,000 (+1,000)
20. Delicious – 20,000 (+2,000)
What an exciting year for social media it is shaping up to be, especially in the world of Snapchat. With the recent release of the app update including several new features, we at Thinktank are predicting a rise in marketing phenomenon using this platform. Although growth in user numbers is not shown due to limited available information, Snapchat is in fact speedily growing in the Australian market as a valuable marketing tool with its quick content sharing and little to no digital footprint- a feature that appeals to the 13-25 year old user base.
Sam Mutimer, our Director of Social Media believes the potential for Snapchat as a marketing tool is huge.”It’s one of the only platforms out there right now where the user has to really pay attention and that’s where the potential lies. If a brand can send a Snap that teases a product, previews a campaign that only snappers can see or offer any kind of exclusive/exciting content, it’s going to have an impact.”
When used strategically with valuable and memorable content, a 10 second Snapchat can be more effective than the traditional billboard one may drive by, or magazine ad one may flick past. Something to think about.
So wherever your social media alliances currently reside, we’re predicting that you may start to explore some new areas this year. Storytelling is becoming huge in social media, so have fun testing out which platforms provide the best medium for you to set the scene, tell your story and drive home your message.