With the hacking of Burger King and Jeep’s Twitter accounts last week, it brings to mind a few questions around how safe the log-in details are for any social account. Large brands are particularly worried about the potential for this type of hack happening to their social accounts, which have become such an important part of their marketing plans.
For those who missed the drama last week, Burger King’s Twitter account was hacked and the thumbnail image changed to a McDonald’s logo. That was then followed by hundreds of Tweets sent from the account, causing havoc for the brand.
McDonald’s even posted up a sympathetic response to @BurgerKing as the drama continued to unfold:
The following day, when Jeep (owned by Chrysler) experienced a similar attack (where Hackers made claims on Jeep’s Twitter account, that the company had been sold to Cadillac), brands around the world became incredibly nervous about their own account security.
What happens if a hacker does take control of your Twitter account? You’ll need to contact Twitter for a password reset form. But seriously, what damage has already been done to your reputation?
In the case of Burger King and Jeep it seems that the culprit may have been an infiltrated email with each respective brands Twitter password in it. Such a simple and careless act, causing such damage.
A recent article in the New York Times has highlighted that it’s “time for these platforms to use their influence to shape security standards on the Web.”
So do you think Twitter needs to step up it’s security on all accounts?
The log-in process for a Twitter account is the same for a company, as it is for an individual. All you need to log-in is a user name and a single password. Twitter’s Support Page, which provides information on how to protect your account, offers advice on how to minimise your chances of being hacked.
However, following the high profile hacking last week, it still makes us wonder if any of those measures are enough.