Profile Management

We manage social media profiles for some of Australia’s leading brands. For us, getting to know your brand is important, as every brand has a unique tone of voice and specific objectives; whether they be sales, customer service, brand awareness, community building or a platform for communication in general.

Success is measured against your defined objectives, it can be an increase in fans or followers, direct sales leads, customer satisfaction or fan engagement such as shares, likes, retweets & comments.

Profile Management varies from brand to brand but our aim is always to engage as much as possible on all relevant channels to gain maximum possible reach. Some common elements of profile management include:

• Creation of defined measurable objectives, milestones and identified outcomes
• Creation of a ‘Content Calendar’ to schedule key marketing initiatives whilst allowing for integration into other communication/marketing channels
• Spontaneity
• Posting, tweeting & blogging – 24/7 where required
• Responding to comments, leads or questions as defined
• Basic crisis management and profanity blocking
• Strategic sourcing, following & engagement of influential users
• Identification of trending topics & liaison with your marketing team to maximize potential opportunities
• Suggestion, creation and sourcing of content
• Content uploads and linking to defined locations
• Reporting, Exec summary, tracking and recommendations (realtime, weekly or monthly)