Policy & Crisis Management

Getting your hands dirty in social media is great – encouraged, even! But ultimately, unless you have processes in place to cope with a crisis, you could be playing with fire. We offer services to make sure that doesn’t happen.

Policy management

Sure, social media is probably the most fun anyone has had in marketing, ever. But that doesn’t always spell success (F-U-N?), so once you’ve decided to get serious, you need to put some B-O-R-I-N-G policy around it. Luckily for you, we think it’s kind of awesome.

We’ll help you with things like:

• Identifying why you need a social media policy (and therefore what it should comprise of)
• Creating clear best practice guidelines, even cross-department
• Developing style guides for your business and/or campaign, including language, tone, voice and so on
• Training you and your staff in the use of technology and customer service engagement, from the platforms themselves to managing a social media crisis

Crisis management

Risk is a real issue in social media, and one that sometimes isn’t treated as seriously as it should be. We develop mitigation strategies, response matrices, crisis aversion tactics and preventative measures.

Having these things in place puts you on the front foot when it comes to managing your brand online.