Sure, social media is probably the most fun anyone has had in marketing, ever. But that doesn’t always spell success (F-U-N?), so once you’ve decided to get serious, you need to put some S-E-R-I-O-U-S policy around it. Luckily for you, we enjoy compiling these and can be very creative when rolling this out with internal stakeholders and partners.
We’ll help you with things like:
- Identifying why you need a social media policy (and therefore what it should comprise of)
- Creating clear best practice guidelines, even cross-department
- Developing style guides for your business and/or campaign, including language, tone, voice and so on
- Training you and your staff in the use of technology and customer service engagement, from the platforms themselves to managing a social media crisis
Risk is a real issue in social media, and one that sometimes isn’t treated as seriously as it should be. We develop mitigation strategies, response matrixes, crisis aversion tactics and preventative measures.
Diagram above from Radian6
Having these things in place puts you on the front foot when it comes to managing your brand online.
The Building Blocks To A Sound Social Media Policy – by Radian6 – DOWNLOAD NOW