Metrics and Reporting

At the face of it, social media is just really good fun. You jump online, you tweet a bit, maybe someone tweets back to you and you pat yourself on the back before having an icecream. But if you’re serious about using it as an effective business tool, you won’t get anywhere without understanding how it’s adding value. And that means metrics and analytics.

Luckily for you, we have a committed team waiting to show you their passion for fine detail and number crunching, and they want you to have tools and reports that are genuinely meaningful! There’s nothing to be gained from plonking a bunch of numbers into Excel under headings no one really ‘gets’ – our fantastic research staff will pull it apart and tell you all about the success of your
campaign.

We’ll look at things like the daily volume of your brand or campaign mentions across a variety of platforms and media. We’ll tell you more about where your customers are talking about you and what types of things they’re saying, and whether it’s positive or not. We’ll be able to show you
who they are, where they’re from and what level of influence they have over other potential customers. And at the end of the day, you can then rest assured that new directions and approaches within your campaign are the result of immediate and ongoing assessments of its
current success.

We love and use Radian 6, which is a comprehensive and powerful social media analytics tool. All of our reports are based around a set of benchmarks determined in advance, so the information you’re getting is always accurate and relevant.