Did you know that Instagram Stories now has 150 million daily users – that’s the same number of users that Snapchat’s whole app reportedly hit around June 2016 – MASSIVE!
A big blow for Snapchat as they try and stave off the Facebook juggernaut as they continue to expand their offering. Now that Instagram have the users they’ve thought to themselves, “let’s make some cash money” and have launch Sponsored stories – ads mixed into Stories – just five months after its August launch.
The five-second photo and 15-second video ads appear between different people’s stories and can easily be skipped – which is major plus for consumers. Instagram will also help out brands and provide business accounts with analytics on the reach, impressions, replies and exits of the Stories.
Currently the stories ads will be sold on a cost-per-1000-impressions basis and priced via auction, with any length of view counting as an impression rather than needing to play for three seconds to be counted as a view – just like Facebook videos. The plan is for the Sponsored Stories option to be rolled out globally, however it will first be tested over the next few weeks with an exclusive group of thirty partners including Netflix and Nike. Other brands will have to watch closely and play the waiting game.
There isn’t the option to click or swipe on the ads to go to the advertisers website… yet – but let’s be honest, it’s only a matter of time before it’s added!
While we’ve got you, go and check out our Instagram – instagram.com/thinktanksocial