Last week, I caught a glimpse of the New Year’s Eve fireworks in Paris, London, Sydney and Melbourne without having to leave the comfort of my bed. In just under a minute I was transported across the globe and welcomed into communities with open arms as crowds gathered to celebrate the end of 2015. How? Snapchat.
If you haven’t heard of this revolutionary photo/video-sharing app, I strongly recommend that you take a look at it now. Millennials, mums and marketers have now embraced this fantastic app, with it’s 200+ million users sending over 8,800+ photos to each other every second!
The concept is simple: take a photo, set how long you want it to be visible (between 1-10 seconds), send it to a friend – that’s it! Once upon a time, that’s all Snapchat was used for. However, the recent edition of the ‘stories’ tool has transformed this app into a “powerful storytelling tool” (2015, Details).
Having recognised its’ marketing potential, brands such as Victoria’s Secret, Taco Bell and Disneyland have all flocked to grab the attention of Snapchats devoted users since its launch in 2011. These brands use the app to foster an intimate relationship with their consumers by giving them a glimpse into their inner workings through behind-the-scenes shots. Many companies also use the platform to run competitions, launch new products, and host Q&A sessions.
The beauty of this app is its focus on those raw, unedited ‘in-between moments’ that are often of greater interest to millennials than your standard Facebook/Instagram posts. If you’re going to use Snapchat for your brand don’t be afraid to post spontaneously and regularly! Posting to your personal ‘story’ will allow your followers to view any photos you post there for 24 hours, which enables you to tell a story through consecutive posts.
Whilst the cost of advertising on Snapchat may bring a tear to your eye, it’s completely free to make an account for your brand. The latest stats estimate the daily cost to run a sponsored ‘Discover’ story can be as high as $75,000, which may not be the best option for many small businesses. This is where a simple brand account can help you make a mark on the ever-growing Snapchat landscape.
If you’re wondering whether YOUR brand should be on Snapchat, this 30-second infographic quiz should help you decide:
If you’re curious to learn more about the power of marketing on Snapchat, check out this awesome FREE e-book ‘The Marketer’s Guide to Snapchat’ here ► bit.ly/SnapchatEbook