Clicks, visits and views, they’re all vital statistics used to measure the success of your Facebook ads.
If you’re using multiple reporting platforms to monitor the performance of your ads, you may have come across some different results from each platform from time to time. If you’re worried about these differing statistics never fear, Thinktank is here!
With the help of Facebook’s team, we’ve compiled a list of reasons detailing why you may be seeing a discrepancy between the stats from Facebook and other third party providers.
1. Differing Statistics or Methodologies
These companies may also be gathering their statistics during daily intervals using a different timezone to Facebook’s ad reporting platform. This means that the data will be collected at various times and thus, your Facebook statistics may not match up with Google Analytics or other reporting platforms.
It’s also important to note that If you’re directly linking to a website in your ad, the URL referrer statistics provided by that website may not always accurately reflect the actual amount of traffic generated by your Facebook ad.
2. Incorrectly implemented third-party reporting
If you’re using other reporting platforms, check that you’ve applied them correctly. To draw a more complete picture of your site traffic, Facebook recommends installing multiple tracking packages such as Slimstat (http://wettone.com/code/slimstat) and Google Analytics (www.google.com/analytics) to analyse your data.
3. Facebook Ads Quality Measures
Facebook has measures in place which stop it from recording invalid clicks. If someone decides to click on your ad 50 times a day, Facebook will recognise this and cap the number of times that one person’s clicks will be recorded. This ensures that you’re only paying for valid clicks and aren’t charged for repetitive or incomplete clicks.
Hopefully, this post has cleared up any burning questions you’ve had about your statistics results. If you have any more, feel free to shoot us an email on firstname.lastname@example.org