The Facebook Edition When you take on the role of Community Manager for a brand, it’s quite exciting. You’ve been given the opportunity to not only showcase your creativity and know-how, but to grow and nurture the brand’s community. But it’s not all fairy floss and digital hugs. Sometimes you get a...
As Pinterest usage increases in Australia, so too does interest from the small to medium business sector on it’s potential use in driving brand-awareness and emotional engagement with customers. In this blog, we’re having a look at the current state of Pinterest in Australia and providing some advice (and encouragement!)...
Unlocking the secrets to Facebook’s algorithm targeting functions seems to be a question been asked by many. How can I reach the right audience to get the best ROI for my brand using Facebook advertising? This space has grown significantly in the past 2 years and is only going to increase making...
If you’ve just crawled out from under a rock (that’s situated 200 km’s below sea level), I have news. It’s Valentine’s Day! It's no secret that Valentine's Day has gone into overdrive online. While you scroll through your News Feeds containing truck loads of lovey-dovey content, you may want to ponder...
In last week’s Thinktank Social blog, we heard from Senior Developer & Strategist Steven Cooper about the introduction of Facebook Graph Search and the technical reasons why this search-function has taken such a long time to launch. Now that we’re well into the beta-testing or ‘soft-launch’ phase of Facebook Graph Search; discussion...
We love stats, as they’re the substance to our existence in the digital world! When we stumbled across this post, we had to share. Thanks to Jake Hird from bit.ly/VEfODb we are pleased to present our top few. 60% of online Australians say they watch TV and use the internet at...
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