Earlier this year, on the 13th March, the ASX released its final version of Guidance Note 8, informing listed entities on the new rules of engagement concerning continuous disclosure, to come into effect on 1st May 2013. Not that I am one to sit on the edge of my seat and...
As a Social Media strategist, I’m often asked OUR version of the 6 Million-Dollar Question; how do you measure Return on Investment via Social Media? If you Google ‘ROI Social Media’, no doubt you will be presented with a plethora of websites suggesting ‘steps’, ‘formulas’ and even ‘dead simple ways’ to...
As Pinterest usage increases in Australia, so too does interest from the small to medium business sector on it’s potential use in driving brand-awareness and emotional engagement with customers. In this blog, we’re having a look at the current state of Pinterest in Australia and providing some advice (and encouragement!)...
So you’ve got you’re Facebook Page set up for your business, and you’re getting your name out there and increasing the number of fans. Your fans are becoming more active and engaged with your content, but you’re wondering if there’s a more effective way to manage the Page, and improve your impact.
Facebook ads can be a highly effective form of paid traffic. Unfortunately, we see a lot of people jumping on the platform and receiving lacklustre results. Of course, they are quick to blame Facebook for their poor performance, when just a little bit of education before clicking the 'Place Order'...
The Facebook ads tool is currently undergoing long overdue updates. Certain advertisers are able to now test out new optimisation features, which may be made open to the public should they be deemed to be useful. In addition to this, we're now all noticing a big change in the way results...
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