Category Archive for "Facebook"

Facebook Moves to Objective-Based Advertising

October 10, 2013
David

Facebook Ads just got a whole lot less complicated thanks to Tuesday’s announcement that the social network is shifting to a model that it calls “objective-based ad buying and reporting”. Whereas in the past it’s been inferred that some may…

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Using Insights to Create a Powerful Content Strategy

As Thinktank Social grows and expands, so too does our capability to gather valuable information to use for our clients’ accounts.

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Breaking News…Facebook Allows Brand Pages To Run Promotions Off The Timeline

“We’ve removed the requirement that promotions on Facebook only be administered through apps” states Facebook in the early hours of this morning. As soon as I read this, a flurry of thoughts sprang to my mind. Gaaa…. I immediately booked…

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How to Avoid Website Social Media Overload

Before the social explosion, a website would mostly be a one way conversation (exluding forum and member sites of course) which would at best include a contact us form as the only way for a user to interact with the site and even then, only with the website admin.

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Story Bumping and Last Actors

“Hey, guess what? Facebook is making another change. Surprised? Me neither…”

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The News Feed as a News Source

I moved to Melbourne from New York in November and 8 months later I find myself more up-to-date with US news than ever before. The reason is simple: I pay much more attention to my social newsfeeds.

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Changing the View of Facebook Insights

The head honchos of Facebook have been crazy-busy on the updates lately. To keep you up-to-date and in on the social loop, here’s the latest from Facebook HQ.

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What ROI do you WANT from your Facebook Ads? | Facebook Conversion Tracking

June 12, 2013
thinktanksocial

Just over a month ago, our social media strategist Dave Thomas wrote a compelling blog on Social Media ROI that highlighted the importance of a clearly defined objective in the process of measuring effectiveness.  As businesses’ interest and commitment into…

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Is your Facebook Page up to date?

June 5, 2013
thinktanksocial

Facebook is always bringing out new features, so it’s important that Page Admins review their Page Settings and visuals regularly. If you just set up a page and forget about it, you could be missing out on the new features…

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Frustrations of a Community Manager

May 15, 2013
thinktanksocial

The Facebook Edition When you take on the role of Community Manager for a brand, it’s quite exciting. You’ve been given the opportunity to not only showcase your creativity and know-how, but to grow and nurture the brand’s community. But…

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