Earlier this year, on the 13th March, the ASX released its final version of Guidance Note 8, informing listed entities on the new rules of engagement concerning continuous disclosure, to come into effect on 1st May 2013. Not that I am one to sit on the edge of my seat and...
With the hacking of Burger King and Jeep’s Twitter accounts last week, it brings to mind a few questions around how safe the log-in details are for any social account. Large brands are particularly worried about the potential for this type of hack happening to their social accounts, which have become such an important part of their marketing plans.
Now more than ever, a good social media community manager is an essential means to an overall presence. Hawk-eyed and omniscient, the need for a good community manager is becoming more and more evident, as opposed to leaving the brand in the hands of, say, the company secretary or an...
I was lucky enough to have the opportunity to speak at the Tourism and Events Excellence Conference yesterday. The Conference promotes the continuous development of a profitable, sustainable, innovative and professional tourism and events industry. The program showcased Australia’s leadership in Tourism and Events, whilst also promoting best practice across...
Loads of news articles are racing around the web this week about police blaming Twitter and Blackberry Messenger (BBM) for fueling the spread of riots and looting across England. Right now my TweetDeck is streaming #londonriots and pinging me every two seconds with a new photo, opinion or news report. Even...
About six months ago, twitter.com reported 50 million registered accounts. Now, with over 200 million, they’re becoming an increasingly vast platform with super human reach! But, the bigger the beast the more unwieldy it can become too. This article on news.com.au recently piqued our interest for this very reason. It tells...
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