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Category : Case Studies

A Flood Of Vital Information – Guest Post

Yesterday started business as usual. My husband went into the Brisbane CBD my daughter headed off to Pre-School and I sat down to work. The flooding had already started, and I knew it was going to be bad. But I had work to do. I chose to turn the TV off. As someone who has experienced the devastation of floods I didn’t want to see the impact. Those visuals were just too much. So I turned on the Twitter stream […]

Gerry and the Hatemakers

Over the past 15 years consumers have rapidly evolved in concert with the internet. The ‘social web’ is a very different place to shop compared to the suburban megaplex of the 20th century. We are better informed, more consumption savvy and have more purchase options and tools than ever before. When the words tumbled out of Gerry Harvey’s mouth this week, maybe these changes weren’t front of mind for him. He certainly wouldn’t have expected such a unanimous response from […]

An Airline That Uses Social Media To Create A REAL Smile!

Have you ever waited at an airport and had the boredom twinges creep in. Maybe your flight has been delayed or you’re waiting for friends or family to arrive. So many emotions peak at airports and KLM have tapped into these in an outstanding way! The airline has gone about giving their brand the “care factor” and “an element of surprise” by showing they listen, care and provide. This lights me up like a Christmas tree ! SO many brands […]

Sam On Kim On Nick

The St Kilda Facebook ‘scandal’ slides into its third day and the trad media is popping Christmas crackers at their good luck: “Just what we need to fill both ends of the paper before the fourth test in Melbourne”. Kim Duthie is either a mercenary or a modern entrepreneur depending on your perspective. She is certainly no pushover. How many of us have been wronged before and wished we could react with the full force of our anger? Raise your […]

BMW Wants Their Brand On Your Eyeballs

BMW are mixing it up a little in the way they are using traditional media! Their latest cinema ad uses a very effective after image projection technique. It’s catchy, clever and gets viewers involved. I like it a lot! Here’s the YouTube clip….. Yes, the initial production overview may be a little cheesy however I loved the words they chose to use and also the use of an embedded command: “Close your eyes”. These three words tell us to do […]

Qantas Gets Its Twitter Wings

For a long time Qantas has had no online social media presence, yet around a week ago, Qantas launched its first official Twitter accounts. Yes that’s right, two accounts @QantasMedia and @Qantas_Airways! The first account is self described as, “The official Qantas Twitter account for breaking news,” whilst the other seems to be an outlet for the company to direct people to appropriate areas within the company regarding their concerns. Both accounts are presented in a consistent & professional manner […]