Category Archive for "Case Studies"

BMW Wants Their Brand On Your Eyeballs

December 13, 2010
sam

BMW are mixing it up a little in the way they are using traditional media! Their latest cinema ad uses a very effective after image projection technique. It’s catchy, clever and gets viewers involved. I like it a lot! Here’s…

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Qantas Gets Its Twitter Wings

November 26, 2010
sam

For a long time Qantas has had no online social media presence, yet around a week ago, Qantas launched its first official Twitter accounts. Yes that’s right, two accounts @QantasMedia and @Qantas_Airways! The first account is self described as, “The…

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How Pac Man swallowed the old ad formula

November 18, 2010
sam

Pong was the first commercially successful video game released in 1971 by Atari. The company created a boom in coin-operated video arcade games that lasted well into the late 80s and saw my spotty pals and I pumping dollars into…

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The Rise of Lola Berry: her powerful use of Social Media and spreading the word of Healthy Living.

November 11, 2010
sam

You may know the name Lola Berry. She is a presence online in the Social Media world, and it’s a cute as name. You may have seen her on Channel 10 program “The Circle” or heard her interviewed by funny…

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“The future of events and the involvement of Social Media – Spring Racing Case Study

November 5, 2010
sam

Book 2: The Thinktank Media kids take on Flemington in style, Social Media real time experience and updates @ Melbourne Cup Day” Who had fun at the Melbourne Cup? Despite the rain (which seems to be a trending thang at…

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The future of events and the involvement of Social Media – Spring Racing Case Study Trilogy

October 29, 2010
sam

Book 1: The pre-race day strategy, useful apps and the intricacies of the female mind in relation to aesthetics. So here’s the gist, I am going to the Melbourne Cup next Tuesday with the quirky tech savvy brilliant crew that…

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Will @aplusk end slavery? On reach vs influence.

October 22, 2010
sam

I’ve been giving some thought recently to how we identify ‘What is effective social media marketing?’ Is it about the big numbers – the most YouTube views? The most Facebook fans? The most diggs? To wit: What works?? I’m not…

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Don’t Stop Believin’ – The Gleeful Journey to Social Media Domination #GLEE

September 22, 2010
sam

glee (glē) n. 1. great merriment [syn: hilarity]; 2. malicious satisfaction [syn: gloat] Ok so I know that Kylie Minogue loves it and Katy Perry wont stop tweeting about it, whether or not you like it (and I don’t) Glee…

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Setting The Stage For Digital Leadership?

Social media monitoring is a biggie..full stop! By monitoring what people are saying about your brand you can gain an outstanding insight into how it is perceived. With this valuable information, it enables the brand to see what’s working and…

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First Viral Campaign on Chat Roulette

May 26, 2010
sam

CLEVER!!!! As soon as I heard about Chat Roulette I could sense that this platform would be a great place to run a guerrilla marketing campaign. For those of you who are not sure to what this site is, it’s…

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