Before entering the world of social media, I spent years working in the community sector. Surrounded by people that ‘change the world’ for young people. Despite moving on to a new passion, I’ve never lost that sense of social justice that was instilled in me, through many glorious examples, over...
Traditional media such as TV, newspaper and outdoor advertising has been the staple diet for any medium to large businesses to get their name out there. However, the expansion and popularity of social media outlets has created a new segment to advertise through. Facebook has been the leader with an...
From my last post, social media and recruitment, I showcased the Illawarra Dragons digital recruitment startegy for their Digital Communications Co-ordinator. The question I asked at the end of the post was, who do you think got the job? Well...it was actually this video by Simon Grant: http://www.youtube.com/watch?v=cYUiEd_IRsQ I managed to...
Social media is now becoming an important channel for organisations to utilise in attracting, engaging and hiring some of the best candidates for a particular role. It’s now essential that recruiters have a solid and thorough social media strategy to ensure the time spent within social platforms are going to meet...
Wow, is there anything Facebook can't do? This well thought out campaign by TwentyThree in Israel has really taken the power of the social network to a whole new level. The purpose of this campaign is to assist government's NATAL trauma centre for emergency blood. They communicate quickly with members of...
Even those of us who are cautious or vigilant with what we share online have let Facebook essentially take us by the hand and lead us blindly down the Yellow Brick Road. Ultimately, we trust that they are taking us all the way to Oz. And today’s launch of the...
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