Priceline Case Study

facebook.com/pricelineaustralia
twitter.com/PricelineAU
www.priceline.com.au
We manage Priceline’s presence across multiple social media channels. Since being engaged to run a their profiles since September we’ve taken them to a whole new level of social!

We’ve designed and built all their campaign applications such as the ‘30 Days’ welcome page (see below) which was built on our content management system, allowing us to update videos photos and tweets from each daily event, along with pulling meaningful data from the back end to then analyise and put forward strategic recommendations for ongoing campaigns.

Also, we’ve found that simple competitions & giveaways are a massive hit with the Priceline fan base – a simple ‘25 words or less’ competition such as the one below typically receives 400-700 entries within a day. These are now run on a weekly basis.
Approved strategy for 2012 will see us create, update & implement social media internal policy and crisis management plans. With a massive Twitter, Facebook and Pinterest push, we have goals to reach 5000 Twitter Followers and 100,000 Facebook fans within a year! It’s not just vanity “likes” we are after, we’re also aiming to increase engagement, focusing on getting the “people talking about this” metric to 10% of the total fanbase. To coincide with the launch of Priceline’s first ecommerce store mid year, we will be looking to launch Facebook sales (Fcomm). Users would be able to login & purchase with one account on the Priceline website, Facebook or Mobile.

To ensure we are being accountable and to assist in determining ROI,  we will be tracking all social media generated traffic from Facebook, Twitter, Pinterest and Youtube straight to the purchase point.

This is an exciting and rewarding account and we’re over the moon to be working with such a fantastic brand with an open minded digital and marketing team!

30 Days of Fashion & Beauty Facebook Campaign App

Simple ‘25 words or less’ Competition