Fernwood Fitness Case Study

facebook.com/FernwoodFitness
fernwoodfitness.com.au

Fernwood is Australia’s largest chain of women’s gyms with over 75 clubs nationwide. We were initially engaged to manage the Fernwood Facebook and Twitter profiles in order to determine the most successful profile management strategy before they engaged an inhouse community manager.

Post profile management, we have created a unique Facebook Food Coaching application that has been integrated into the Fernwood process for inducting all new members. A new member will have their goal details entered into the application by a Fernwood food coach via a purpose built admin panel. This data is automatically pulled into the application any time a user logs onto the Fernwood Facebook page. Their daily kilojoule intake is automatically calculated based on their current weight, goal weight and time. Users can update daily and weekly food & exercise plans earning shareable badges to promote their results. These badges can be shared to the Fernwood or personal walls, allowing friends and community members to see and encourage a user’s success.

This application currently has over 1900 current users within first 2 months with fantastic feedback and we have now been engaged to build a mobile app that will integrate with this system, due for launch early this year.