Facebook has now rolled out one of the most important changes to Pages since timeline with Page Admin roles. With these new features in mind this new functionality is a perfect opportunity to review your social media strategy/policy to ensure you reap the benefits of these new features.
The Facebook ads tool is currently undergoing long overdue updates. Certain advertisers are able to now test out new optimisation features, which may be made open to the public should they be deemed to be useful. In addition to this, we're now all noticing a big change in the way results...
In 2012 you need more than just likes to justify the success of your facebook page. Brands that are nailing social these days on facebook look toward the 'talking about us' metric along with the amount of 'shared' posts, likes on posts, comments and referrals to the website/cart as an...
So, you’ve created your brand profiles on Facebook and Twitter. You’ve built up a following. But what comes next? Facebook has moved on from the days when you ‘like’ a page and then forget about it. Nowadays business pages need to work for ‘likes’. Rewarding and thanking your ‘likers’ and ‘followers’...
Facebook has a strict set of rules and guidelines that pages and brands must follow, yet we see pages breaking these rules almost daily, usually due to a lack of education. If caught breaking these rules, Facebook has the right to remove your page, without any warning, and you can...
This is a follow up from our post on Facebook offers available in Down Under With the dust settling on the Beta program for Facebook Offers it is becoming apparent that it can offer up more of a headache for page owners than they first bargained for. Already we have seen...
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