So, you’ve created your brand profiles on Facebook and Twitter. You’ve built up a following. But what comes next? Facebook has moved on from the days when you ‘like’ a page and then forget about it. Nowadays business pages need to work for ‘likes’. Rewarding and thanking your ‘likers’ and ‘followers’ on Facebook and Twitter is becoming plain social etiquette. Think of your awaiting social audience[...] Read More

Facebook has a strict set of rules and guidelines that pages and brands must follow, yet we see pages breaking these rules almost daily, usually due to a lack of education. If caught breaking these rules, Facebook has the right to remove your page, without any warning, and you can lose your entire community in an instant. Here, we will visit some of the main rules[...] Read More

This is a follow up from our post on Facebook offers available in Down Under With the dust settling on the Beta program for Facebook Offers it is becoming apparent that it can offer up more of a headache for page owners than they first bargained for. Already we have seen the fallout on a few pages able to create Offers. In one example, Huon Bush Retreats[...] Read More

In true Foursquare style, Australian businesses and brands can now extend ‘Offers’ to their community. This is available for those businesses that have a physical address and a Facebook page. The idea goes like this: Business posts offer to their wall. This can be done via the menu where you can also select to post a status, photo/video etc. Here, you provide details about your offer (including[...] Read More

Now more than ever, a good social media community manager is an essential means to an overall presence. Hawk-eyed and omniscient, the need for a good community manager is becoming more and more evident, as opposed to leaving the brand in the hands of, say, the company secretary or an intern. Brands are now discovering how the implementation of the Facebook Timeline for business pages is[...] Read More

Social Support creates an exciting new way to engage your community via an interactive chat interface like no other, taking live chat support to a whole new level built on Facebook! With ordinary live chat applications, you end up speaking to a random consultant who is as faceless as they are nameless, and its near impossible to build rapport because it is highly unlikely that you[...] Read More

Traditional media such as TV, newspaper and outdoor advertising has been the staple diet for any medium to large businesses to get their name out there. However, the expansion and popularity of social media outlets has created a new segment to advertise through. Facebook has been the leader with an easy and open way for many different sized companies to advertise their product or page.[...] Read More

Long has been Google's dominance as the reigning company upon the 'series of tubes' more fondly known as the internet. With the term 'Google' being synonymous with search and long ago established as a verb for the process itself, the company's stock price now sits at a healthy $635.15 USD. Simply put, as we all well know; Google is the Alpha Dog. That's not to say, however, that[...] Read More

As a nation – nay, as a culture – we're addicted to shopping. Whether it be out of necessity, boastfulness or simply 'keeping up with the Jones'', we love to hand our hard earned cash over the counter in exchange for whatever prize we may have had our eyes on. Clothing, gadgets, entertainment, food and drinks, home wares… the list extends till a point stopping[...] Read More

In an unprecedented move Facebook and Google to merge in what has to be one of the biggest strategic moves in history. The announcement comes after months of negotiations between the two companies and has left many shocked. Strategically this will mean that Google can continue to focus on Search while Facebook can continue to expand its ever growing Social Media network. The announcement was made[...] Read More