As a nation – nay, as a culture – we’re addicted to shopping. Whether it be out of necessity, boastfulness or simply ‘keeping up with the Jones”, we love to hand our hard earned cash over the counter in exchange for whatever prize we may have had our eyes on. Clothing, gadgets, entertainment, food and drinks, home wares… the list extends till a point stopping mere moments before infinity.
What a revolution it was, then, to have shopping migrate to the online world. For years now we’ve been able to purchase goods online, as distributors became quick to recognise the clear benefits of the space.
It was easier for us, too. While I still like to try on clothing and oftentimes have a gander at particular goods before making certain purchases, sitting at home on my macbook allows me to the avoid the presence of pushy salespeople, while at the same time making available a much wider range of choices ’round the digital corner. And now we’re fortunate enough to witness the next evolution of this process; the already active concept of ‘social shopping’.
It’s a well-established fact that a friend’s recommendation increases the probability of a sale. This is why when sales are discussed, it’s so valuable to develop a rapport with prospects, or even better; have a friend directly refer the product to a prospect. Of course, this is exactly what is happening thousands of times per day on Facebook.
Allfacebook.com reports that “A new study found that 62 percent of online shoppers have read their friends’ product-related comments on Facebook, and, of that group, 75 percent have clicked on product links, and 53 percent have completed purchases.”
This means that there is a great benefit in online stores becoming more ‘social-friendly’. Making the entirety of their sites more useable, and individual items more easily ‘shared’ will ensure online retailers’ furthered success in the social space. Happier users, more sales, and a greater bottom line.
To conclude, I’ll leave you with this interesting infographic from the aforementioned site. From it we can begin to understand how powerful a Facebook post can be in influencing an online purchase.