Facebook Saves Lives Using Blood Groups



Posted on
May 18, 2011

Author Follow Me






Wow, is there anything Facebook can’t do? This well thought out campaign by TwentyThree in Israel has really taken the power of the social network to a whole new level.

The purpose of this campaign is to assist government’s NATAL trauma centre for emergency blood. They communicate quickly with members of the Facebook group to see if its members can donate blood. The groups were split into blood types – AB, O, etc. The campaign attracted huge media exposure, had zero budget and saved lives. This is a brilliant example of how social media can be put to good use and for a worthy cause.

I blogged about KLM earlier this year (in a different context to this), however they are another brilliant example of a company engaging in a random act of kindness to yield a result from its target audience, and with minimal budget.

So you’re thoughts…? Can you see the Red Cross doing something like this? Would you join a group of this kind?

Via Digital Buzz Blog
  • Deanmercer

    It’s clever thinking really. Seems so simple in hindsight! The coverage and impact of the campaign is breathtaking. Very smart folk – thinking outside the vein.

  • Deanmercer

    It’s clever thinking really. Seems so simple in hindsight! The coverage and impact of the campaign is breathtaking. Very smart folk – thinking outside the vein.

  • http://twitter.com/connections8 James Norquay

    Â Great campaign idea, but the only big issue I can see with groups is once the specific group goes over 5,000 fans, your ability to message the fans is then stopped. I wonder if they had a work around with Facebook?Â

  • http://twitter.com/connections8 James Norquay

    Great campaign idea, but the only big issue I can see with groups is once the specific group goes over 5,000 fans, your ability to message the fans is then stopped. I wonder if they had a work around with Facebook?

  • http://twitter.com/sammutimer Sam Mutimer

    haha, definitely doing that Dean. Campaigns like this excite me! Social media only adds even more purpose and substance to comms/media channels. Thanks for the comment. James, that’s a very good observation, I’m guessing they must of…researching into this one myself now, thanks for comment also.

  • http://twitter.com/sammutimer Sam Mutimer

    haha, definitely doing that Dean. Campaigns like this excite me! Social media only adds even more purpose and substance to comms/media channels. Thanks for the comment. James, that’s a very good observation, I’m guessing they must of…researching into this one myself now, thanks for comment also.

Should My Business Be In a Relationship with The Dating Apps? #thinktanksocial #socialmediaadvertising


active