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Sam On Kim On Nick

The St Kilda Facebook ‘scandal’ slides into its third day and the trad media is popping Christmas crackers at their good luck: “Just what we need to fill both ends of the paper before the fourth test in Melbourne”.

Kim Duthie is either a mercenary or a modern entrepreneur depending on your perspective. She is certainly no pushover. How many of us have been wronged before and wished we could react with the full force of our anger? Raise your hand. Thought so. Kim has done it and don’t we know about it. A victory for the little guy right?

Social media and citizen journalism has forever changed the way sports clubs (and any organisation) meets their community. Your identity as a team of 20, a workforce of 200 or an army of 20,000 can now be shared with everyone you interact with.

As an individual, your partner, your family, your friends are now interwoven within your private and your public life. Indeed its very hard to separate the two for many of us in (late) 2010.

St Kilda has a Facebook community of 60,000+ fans and most of them add value to the club with their comments, photos, stories and support. It’s been a tough three years for the club after all. To have one person (or a handful) within Facebook (and beyond) doing the club harm should be no surprise and the club should be ready for such scenarios.

A social media crisis plan with support from PR and the senior team within the club should be in place for all AFL clubs. I suspect a few don’t have them or have even thought about such a plan yet.

To slap injunctions on Kim and lean on her heavily is naive. She is getting support, not for how she has pursued the club but that she has pursued the club and used all the tools at her disposal. A (new + old) media savvy team will recognise this and act accordingly. Sure Nick is a great guy and a model for all sportsmen but the look on his face in that photo suggests poor judgment can beset the best of us.

If you are a ‘public’ person you must behave as such. Everything you do outside of your own thoughts is public. That’s public life today.

The technicality of how the photos came to be in Kim’s possession will be debated but a club should not be surprised when men behave like boys and girls tag along (with cameras). To our mind it’s hardly a story. In a couple of years clubs will either be side-stepping these issue (nothing to say, seen it before) or embracing them.

Does it even matter if we know what Nick looks like naked? I feel for him and his privacy but its actually not that interesting. Seen one, seen ‘em all.

Make no mistake, sports clubs have been sweeping these issues aside in private for decades and thinking of their players first and the women involved second. Looking at the big picture we should welcome a more equitable society where everybody has a voice, we are all more connected and like it used to be, we all know more about each other and how we live.

Nick, we’re sorry for you mate – it’s a tough break but no harm done really. It’s a nice penis. Be proud. Kim, good for you. You have something to say and you’ve said it. Let us know how it’s going for you.

Let’s all not see it as a cock-up but a stiff lesson in how the world really works in this wonderful age.

  • Maddy

    the fact you offered her an internship? massive fail and brand damaging for you i would think?

  • Maddy

    the fact you offered her an internship? massive fail and brand damaging for you i would think?

  • Jane

    Sam, I dont really care about the SM aspects of this. It is just plain wrong and illegal to post naked or compromising photographs of another person on a public forum without their permission.

  • Jane

    Sam, I dont really care about the SM aspects of this. It is just plain wrong and illegal to post naked or compromising photographs of another person on a public forum without their permission.

  • http://twitter.com/errynworth Erryn Worth

    Brilliant post Sammy lined with sublime double entendres!

    Couldn’t agree with you more – a transparent world is a scary world for those with something to hide. Just ask the US government…

    I do feel for Nick and his heavily manscaped willy but it’s high time that sporting cultures became accountable for their player’s off-field actions. Whether you agree with how Kim has exacted her ‘revenge’ or not, don’t forget this is just a 17 year old kid, using the resources she has at her disposal to rectify the wrongs she believes have been inflicted.

    It’s not classy, it’s not mature but that’s just cricket, isn’t it?

  • Anonymous

    Brilliant post Sammy lined with sublime double entendres!

    Couldn’t agree with you more – a transparent world is a scary world for those with something to hide. Just ask the US government…

    I do feel for Nick and his heavily manscaped willy but it’s high time that sporting cultures became accountable for their player’s off-field actions. Whether you agree with how Kim has exacted her ‘revenge’ or not, don’t forget this is just a 17 year old kid, using the resources she has at her disposal to rectify the wrongs she believes have been inflicted.

    It’s not classy, it’s not mature but that’s just cricket, isn’t it?

  • http://twitter.com/sammutimer Sam Mutimer

    Hi Jane,

    I think there are moral and legal questions about whether Kim should have shared these photos, but perhaps that is for others to discuss (as they will). The legality of such an action is also a concern for public people and something we should follow closely.

    We are taking a look at the big social media picture today though. Clubs need to sharpen up on issues management through old and new media and not expect to be able to close ranks and freeze out jilted fans or girlfriends like they have in the past.

    We think many people in the past would have loved to do as Kim has done so we are interested in that as well. We think ‘a voice for everyone’ is the future and we are curious as to what that means.

  • http://twitter.com/sammutimer Sam Mutimer

    Hi Jane,

    I think there are moral and legal questions about whether Kim should have shared these photos, but perhaps that is for others to discuss (as they will). The legality of such an action is also a concern for public people and something we should follow closely.

    We are taking a look at the big social media picture today though. Clubs need to sharpen up on issues management through old and new media and not expect to be able to close ranks and freeze out jilted fans or girlfriends like they have in the past.

    We think many people in the past would have loved to do as Kim has done so we are interested in that as well. We think ‘a voice for everyone’ is the future and we are curious as to what that means.

  • http://twitter.com/sammutimer Sam Mutimer

    Hi Maddy,

    Kim has shown an astute awareness of how to use social media to her advantage.

    While we may have chosen to handle the matter differently in our own personal lives, we are in the business of using social media to our client’s advantage.

    If Kim is a good fit for some of our clients why wouldn’t we talk to her?

  • http://twitter.com/sammutimer Sam Mutimer

    Hi Maddy,

    Kim has shown an astute awareness of how to use social media to her advantage.

    While we may have chosen to handle the matter differently in our own personal lives, we are in the business of using social media to our client’s advantage.

    If Kim is a good fit for some of our clients why wouldn’t we talk to her?

  • http://twitter.com/sammutimer Sam Mutimer

    Thanks Erryn.

    We feel clubs should plan to take the good with the bad. Having an online presence is not all ‘likes’ and ‘retweets’. It’s the real world.

    Are we surprised at what happened? No. Are we surprised at the hand-wringing and navel gazing? Yes.

  • http://twitter.com/sammutimer Sam Mutimer

    Thanks Erryn.

    We feel clubs should plan to take the good with the bad. Having an online presence is not all ‘likes’ and ‘retweets’. It’s the real world.

    Are we surprised at what happened? No. Are we surprised at the hand-wringing and navel gazing? Yes.

  • http://twitter.com/Jodi_Gibson Jodi Gibson

    Purely another display of footballers lack of brain capacity. Anyone in the public eye needs to be aware of the ramifications of having photographs taken by anyone. Poor judgment.
    As for Kim, she is a naive and immature 17 year old who shouldn’t be rewarded for her social media ‘savvy’. There is more to social media than to knowing how to use it effectively. There are still moral and ethical issues for all social media users, right and wrong still applies.

  • http://twitter.com/Jodi_Gibson Jodi Gibson

    Purely another display of footballers lack of brain capacity. Anyone in the public eye needs to be aware of the ramifications of having photographs taken by anyone. Poor judgment.
    As for Kim, she is a naive and immature 17 year old who shouldn’t be rewarded for her social media ‘savvy’. There is more to social media than to knowing how to use it effectively. There are still moral and ethical issues for all social media users, right and wrong still applies.

  • http://twitter.com/sammutimer Sam Mutimer

    Hey Jodi,

    Good points. The serious decision of ‘to publish or not’ has become less weighty these days hasn’t it? We all publish, editorialise, comment but not all of us consider the bigger implications of what we share.

    Thanks for your thoughts.

  • http://twitter.com/sammutimer Sam Mutimer

    Hey Jodi,

    Good points. The serious decision of ‘to publish or not’ has become less weighty these days hasn’t it? We all publish, editorialise, comment but not all of us consider the bigger implications of what we share.

    Thanks for your thoughts.

  • Anthony

    Sam,

    Would you say the same if the photos had been of you or someone close to you?

  • Anthony

    Sam,

    Would you say the same if the photos had been of you or someone close to you?

  • http://twitter.com/thinktankmedia Ben Acott

    nice post and good for a laugh!
    i think the offering of an internship on twitter was aimed at being a piss take ;p

    its an interesting one…. feel sorry for the boys at St Kilda and wouldnt want that to happen to me or any of my mates / team mates but thats always going to be a prop when your so heavily in the public profile and your associated with little skanks..

    anyways – Nick, the good news is that we will all forget what your penis looks like in a few weeks and you boys can focus in on taking home the flag this year (please)

    Ben

  • http://twitter.com/thinktankmedia Ben Acott

    nice post and good for a laugh!
    i think the offering of an internship on twitter was more a piss take ;p

    its an interesting one…. feel sorry for the boys at St Kilda and wouldn’t want that to happen to me or any of my mates / team mates but thats always going to be a prob when your so heavily in the public eye and your associated with little skanks..

    anyways – Nick, the good news is that we will all forget what your penis looks like in a few weeks and you boys can focus in on taking home the flag this year (please)

    Ben

  • http://twitter.com/sammutimer Sam Mutimer

    Hi Anthony,

    I expect I would feel much like Nick does. We are very much looking at the big picture, not so much the personal aspects of this situation.

    We’d love to see clubs avoiding these situations in the first place, handling them with a 360 degree view when they unfortunately do come up and enjoying more of the good in SM and less of the bad.

  • http://twitter.com/sammutimer Sam Mutimer

    Hi Anthony,

    I expect I would feel much like Nick does. We are very much looking at the big picture, not so much the personal aspects of this situation.

    We’d love to see clubs avoiding these situations in the first place, handling them with a 360 degree view when they unfortunately do come up and enjoying more of the good in SM and less of the bad.

  • http://twitter.com/thinktankmedia Ben Acott

    i seriously think footballers should bring back the rockstar image..
    this whole squeeky clean image thing is boring and… flacid….

    bring back the tinnies and cheeky smoko’s on the half back line!

  • http://twitter.com/thinktankmedia Ben Acott

    i seriously think footballers should bring back the rockstar image..
    this whole squeeky clean image thing is boring and… flacid….

    bring back the tinnies and cheeky smoko’s on the half back line!

  • http://twitter.com/ChristophHewett Christopher Hewett

    Great article Sam. Kudos have to be given to the traditional news outlets for the way they managed the middle ground of this debate. They were all approached with the photos (and declined). When it appeared on Social Media they were all over it; not naming names (until they were public knowledge) and not showing picture (except Seven, and all that was stopped with the Fed Court injunction).
    Is this because of a moral line in the news industry (Ha), a statement on newsworthyness (unlikely) or legal protectionism by the corporations? Probably the last one.

    Wikileaks and Dikileaks could lead to a halt in TV/Paper News Network providing protection to whistleblowers in general, forcing them and the danger that come with leaks onto the web.

  • http://twitter.com/ChristophHewett Christopher Hewett

    Great article Sam. Kudos have to be given to the traditional news outlets for the way they managed the middle ground of this debate. They were all approached with the photos (and declined). When it appeared on Social Media they were all over it; not naming names (until they were public knowledge) and not showing picture (except Seven, and all that was stopped with the Fed Court injunction).
    Is this because of a moral line in the news industry (Ha), a statement on newsworthyness (unlikely) or legal protectionism by the corporations? Probably the last one.

    Wikileaks and Dikileaks could lead to a halt in TV/Paper News Network providing protection to whistleblowers in general, forcing them and the danger that come with leaks onto the web.

  • Robbo

    A lot of interesting perspectives and words used on feeling sorry for people and labeling of skanks, along with naivety and astute. What I find most interesting of all about this is how so many different people view the different individuals in all of this. She was a ‘skank’ that slept with half the saints footy team and a cop…they aren’t skanks? She is getting more air time than Julia Gillard(thank god, someone had to do it), building a brand…of sorts and has a goal and a strategy to achieve it. One could look at it as a ‘crazy out of control, attention seeking teenager’ or someone giving these guys a dose of their own medicine (after distributing photos of her earlier in the year). I didn’t see Ricky Nixon or any of the AFL clubs and their ‘EDUCATION’ programs getting out there and supporting the girl and slagging off the players, but hypocrasy allows them to do this when their incomes are threatened.
    Morals and Ethics were also mentioned, I have to say my morals and ethics would be somewhat jaded had I become pregnant(although hard because I am a boy…ok man) to someone and they abandoned me and no doubt was harrassed by peers/mates/friends of the someone.
    ‘How would you feel if you were in Nick’s shoes?’ How would you feel if you were in Kim’s shoes, should be the question, having your underage naked photos sent around on the internet?
    So for now I am supporting the little ‘skank’ as it’s about time the AFL and clubs stood by what they ‘teach’ these boys about women(such foreign objects) however, ultimately, these players will most likely benefit from the extra publicity as embarrassing as it all may be right now.

  • Robbo

    A lot of interesting perspectives and words used on feeling sorry for people and labeling of skanks, along with naivety and astute. What I find most interesting of all about this is how so many different people view the different individuals in all of this. She was a ‘skank’ that slept with half the saints footy team and a cop…they aren’t skanks? She is getting more air time than Julia Gillard(thank god, someone had to do it), building a brand…of sorts and has a goal and a strategy to achieve it. One could look at it as a ‘crazy out of control, attention seeking teenager’ or someone giving these guys a dose of their own medicine (after distributing photos of her earlier in the year). I didn’t see Ricky Nixon or any of the AFL clubs and their ‘EDUCATION’ programs getting out there and supporting the girl and slagging off the players, but hypocrasy allows them to do this when their incomes are threatened.
    Morals and Ethics were also mentioned, I have to say my morals and ethics would be somewhat jaded had I become pregnant(although hard because I am a boy…ok man) to someone and they abandoned me and no doubt was harrassed by peers/mates/friends of the someone.
    ‘How would you feel if you were in Nick’s shoes?’ How would you feel if you were in Kim’s shoes, should be the question, having your underage naked photos sent around on the internet?
    So for now I am supporting the little ‘skank’ as it’s about time the AFL and clubs stood by what they ‘teach’ these boys about women(such foreign objects) however, ultimately, these players will most likely benefit from the extra publicity as embarrassing as it all may be right now.

  • http://twitter.com/sammutimer Sam Mutimer

    Hi Christopher,

    Great insights. Are you suggesting some media players are happy to take the high moral ground in such circumstances when they have other motivations for not publishing?

    Many would say the new frontier for journalism is online (has been for years). Individual publishers and influencers have a lot more freedom to run with controversial content.

    When was the last time any of us said I won’t find that on facebook, twitter or with a search, I’ll wait for the news at six or tomorrow’s paper?

  • http://twitter.com/sammutimer Sam Mutimer

    Hi Christopher,

    Great insights. Are you suggesting some media players are happy to take the high moral ground in such circumstances when they have other motivations for not publishing?

    Many would say the new frontier for journalism is online (has been for years). Individual publishers and influencers have a lot more freedom to run with controversial content.

    When was the last time any of us said I won’t find that on facebook, twitter or with a search, I’ll wait for the news at six or tomorrow’s paper?

  • http://twitter.com/sammutimer Sam Mutimer

    Wow Robbo.

    You’ve given this plenty of thought. It’s a complex one hey? I guess many people find it hard to sympathise with young women in these circumstances.

    Often the people involved fall into the usual story lines that make the stories easy to write and to understand: ‘groupies and unfortunate footy heros’, ‘rampaging footy lads & helpless starstruck girls’ and so on…

    The important lesson is: these things will happen, be ready and respond appropriately.

  • http://twitter.com/sammutimer Sam Mutimer

    Wow Robbo.

    You’ve given this plenty of thought. It’s a complex one hey? I guess many people find it hard to sympathise with young women in these circumstances.

    Often the people involved fall into the usual story lines that make the stories easy to write and to understand: ‘groupies and unfortunate footy heros’, ‘rampaging footy lads & helpless starstruck girls’ and so on…

    The important lesson is: these things will happen, be ready and respond appropriately.

  • Robbo

    ok, that was probably more directed at the commentors than your article, that wasn’t fair.

    You are absolutely right, with the next generations coming through who are armed with social media and textual diahorea, and not afraid to use it, organisations need to be prepared for the new consumer/marketer.

  • Robbo

    ok, that was probably more directed at the commentors than your article, that wasn’t fair.

    You are absolutely right, with the next generations coming through who are armed with social media and textual diahorea, and not afraid to use it, organisations need to be prepared for the new consumer/marketer.

  • ajmckenna

    Hey Sam

    Totally agree with you that people with high public profiles should be taught how to better conduct themselves. They choose to take the benefits of being public personae and they should therefore be prepared to take the good with the bad.

    It is a fact of life today that this type of thing might happen, and whether it is illegal or not isn’t going to stop it…look at illicit drug use for instance.

    We need to teach our young people (all people for that matter) the polite and mature way to communicate, not celebrate people for “sticking up” for themselves in this way, there is always a right and wrong way to use the options available to us. Yes the young lady may have had a grievance, but whether she has chosen to air it in the most appropriate manner, I’m not convinced. I’m as vengeful as the next person if a member of my family is wronged and boy I’d be livid if it were my daughter and she was treated as badly. But I’m not sure I’d have chosen the same path. The young lady’s awareness that she could use social media to her advantage is not enough to make me want her working on my account either.

    Social media is about being savvy and smart, but requires a degree of manners and etiquette…would she have walked down the Bourke Street Mall with the photos blown up on a sandwich board? Perhaps she would have…but perhaps not. Being aware of the broader ramifications of your actions is an important thing we should all mindful of. There is an element of foot stamping and bullying going on here, and I’m sure it’s tit for tat, but still whether it’s a good form of making a stand, again not convinced.

    I think it’s time we all sat down and realised that life is different now and we have to learn and adapt to the changes, and be ready for these types of publicity and be prepared to handle it maturely. It’s just a fact of digital life.

    Just my two cents…thanks again Sam for making us think and analyse and getting us talking :0)

  • ajmckenna

    Hey Sam

    Totally agree with you that people with high public profiles should be taught how to better conduct themselves. They choose to take the benefits of being public personae and they should therefore be prepared to take the good with the bad.

    It is a fact of life today that this type of thing might happen, and whether it is illegal or not isn’t going to stop it…look at illicit drug use for instance.

    We need to teach our young people (all people for that matter) the polite and mature way to communicate, not celebrate people for “sticking up” for themselves in this way, there is always a right and wrong way to use the options available to us. Yes the young lady may have had a grievance, but whether she has chosen to air it in the most appropriate manner, I’m not convinced. I’m as vengeful as the next person if a member of my family is wronged and boy I’d be livid if it were my daughter and she was treated as badly. But I’m not sure I’d have chosen the same path. The young lady’s awareness that she could use social media to her advantage is not enough to make me want her working on my account either.

    Social media is about being savvy and smart, but requires a degree of manners and etiquette…would she have walked down the Bourke Street Mall with the photos blown up on a sandwich board? Perhaps she would have…but perhaps not. Being aware of the broader ramifications of your actions is an important thing we should all mindful of. There is an element of foot stamping and bullying going on here, and I’m sure it’s tit for tat, but still whether it’s a good form of making a stand, again not convinced.

    I think it’s time we all sat down and realised that life is different now and we have to learn and adapt to the changes, and be ready for these types of publicity and be prepared to handle it maturely. It’s just a fact of digital life.

    Just my two cents…thanks again Sam for making us think and analyse and getting us talking :0)

  • http://twitter.com/sammutimer Sam Mutimer

    Great thoughts aj.

    Bad judgement is certainly commonplace online today. I imagine Kim felt she was using appropriate mediums on a scale equal to the injustice she felt she experienced.

    I believe she has had a few polite and mature conversations with St Kilda before resorting to using the methods she did and was not satisfied with the outcome?

    What we have seen this week are not the initial mature conversations (phone calls, emails etc…) but the endgame played out in the most public of places.

    Glad you felt strongly enough on it to share your thoughts. x

  • http://twitter.com/sammutimer Sam Mutimer

    Great thoughts aj.

    Bad judgement is certainly commonplace online today. I imagine Kim felt she was using appropriate mediums on a scale equal to the injustice she felt she experienced.

    I believe she has had a few polite and mature conversations with St Kilda before resorting to using the methods she did and was not satisfied with the outcome?

    What we have seen this week are not the initial mature conversations (phone calls, emails etc…) but the endgame played out in the most public of places.

    Glad you felt strongly enough on it to share your thoughts. x

  • Frank102

    “If Kim is a good fit for some of our clients why wouldn’t we talk to her?”

    Maybe because it’s gutter stuff. Trashy and vindictive. What self-respecting brand could leverage off that long term?

  • Frank102

    “If Kim is a good fit for some of our clients why wouldn’t we talk to her?”

    Maybe because it’s gutter stuff. Trashy and vindictive. What self-respecting brand could leverage off that long term?

  • http://twitter.com/thinktankmedia Ben Acott

    Some of our clients that we have on our schedule at the moment would KILL to be associated with Trashy & Vindictive.. Like a glove baby!

  • http://twitter.com/thinktankmedia Ben Acott

    Some of our clients that we have on our schedule at the moment would KILL to be associated with Trashy & Vindictive.. Like a glove baby!

  • Ali

    Great post Sam! Loved all the double entendres! And a great discussion on how companies, like what you said. And others, should be using social
    Media in more ways than just filling up the web with links, media, retweets and junk.
    More companies need to realise social media is just as effective (if not more than) other
    Forms of media for dealing with crisis.

  • Ali

    Great post Sam! Loved all the double entendres! And a great discussion on how companies, like what you said. And others, should be using social
    Media in more ways than just filling up the web with links, media, retweets and junk.
    More companies need to realise social media is just as effective (if not more than) other
    Forms of media for dealing with crisis.

  • http://twitter.com/millionsofmyles millionsofmyles

    Great blog and something that has been dominating my social channel the past couple of days.

    I don’t believe Kim is the issue, or even that this went viral in social media channels is the true issue.

    There will always be “Kims” and there will always be Nicks and Fevs and Monaghans.

    They are employed on sporting ability, not if they are well mannered and can spell.

    Let’s admit, many sportsmen are not the sharpest of knives.

    As much as I hate to say it, some boys will be boys. It is almost stereotypical in these leagues for this behavior to come out.

    As much as I and a lot of us get repulsed when Fevola gets into a bar fight, urinates on a restaurant window, Wayne Carey gets on the gear in the US, Ben Cousins documents himself getting on the gear and Michael Monaghan and his team mates think is a great idea to get oral sex from a dog and photograph it; and the leagues give them a slap on the wrist that isn’t painful, it will always happen.

    Therefore it is in a clubs and leagues best interests to do all they can to contain the behavior.

    Take Mad Monday. Why do Australian leagues allow it to continue in the SM era? Remember Brendan Fevola walking around the city with the plastic er…appendage hanging out of his pants? Really AFL and NRL? This isn’t bringing the game into disrepute?

    Sure the NFL, NBA and NHL have their end of year trips as well but here is how I am told they help themselves.

    1. The teams have a budget hire a location/resort etc. for the time off. No phones. No one is allowed in and nothing is allowed out.
    2. Here is a sum of money for you and your family/better half to go and spend on a holiday.

    This helps the leagues and teams social media wise to an extent, but it only contains the status quo to an extent.

    What would also help teams and leagues is a zero tolerance attitude to actions that undermine the league and its players.

    NFL player Michael Vick got off relatively lightly for holding Dog Fighting events a few years ago. Other than the two years jail he got, the NFL voided his contract so he would not be paid. His sponsors ran and he went bankrupt a few years later. Many thought he should be banned for life from the NFL. I am one of them.

    I have been impressed by the hard stance NHL has taken with some incidents. When I was in Canada last November, a player got into a bar fight and has been banned from the NHL. Bravo! IS that person a role model for the league and the kids that are inspired by the league to play hockey? No, get rid of the trash before it’s stench permeates everything.

    Yes, every situation is different and it should be on a case by case basis, but in the end my point is, that if the leagues get a clue and grow a spine that will enable them to ban possibly their greatest star if they bring the game into disrepute, then maybe those boys being boys will think twice and possibly think, “Jeez, me taking a pic of my captain naked in a compromising position and txting it around (and it will most likely end up online) will possibly take away something I’ve worked and trained form my whole life”.

    Maybe only then will the league and it’s players be able to meet halfway to minimise the incidents that will inevitably occur and now amplified by social media.

  • http://twitter.com/millionsofmyles Myles Harris

    Great blog and something that has been dominating my social channel the past couple of days.

    I don’t believe Kim is the issue, or even that this went viral in social media channels is the true issue.

    There will always be “Kims” and there will always be Nicks and Fevs and Monaghans.

    They are employed on sporting ability, not if they are well mannered and can spell.

    Let’s admit, many sportsmen are not the sharpest of knives.

    As much as I hate to say it, some boys will be boys. It is almost stereotypical in these leagues for this behavior to come out.

    As much as I and a lot of us get repulsed when Fevola gets into a bar fight, urinates on a restaurant window, Wayne Carey gets on the gear in the US, Ben Cousins documents himself getting on the gear and Michael Monaghan and his team mates think is a great idea to get oral sex from a dog and photograph it; and the leagues give them a slap on the wrist that isn’t painful, it will always happen.

    Therefore it is in a clubs and leagues best interests to do all they can to contain the behavior.

    Take Mad Monday. Why do Australian leagues allow it to continue in the SM era? Remember Brendan Fevola walking around the city with the plastic er…appendage hanging out of his pants? Really AFL and NRL? This isn’t bringing the game into disrepute?

    Sure the NFL, NBA and NHL have their end of year trips as well but here is how I am told they help themselves.

    1. The teams have a budget hire a location/resort etc. for the time off. No phones. No one is allowed in and nothing is allowed out.
    2. Here is a sum of money for you and your family/better half to go and spend on a holiday.

    This helps the leagues and teams social media wise to an extent, but it only contains the status quo to an extent.

    What would also help teams and leagues is a zero tolerance attitude to actions that undermine the league and its players.

    NFL player Michael Vick got off relatively lightly for holding Dog Fighting events a few years ago. Other than the two years jail he got, the NFL voided his contract so he would not be paid. His sponsors ran and he went bankrupt a few years later. Many thought he should be banned for life from the NFL. I am one of them.

    I have been impressed by the hard stance NHL has taken with some incidents. When I was in Canada last November, a player got into a bar fight and has been banned from the NHL. Bravo! IS that person a role model for the league and the kids that are inspired by the league to play hockey? No, get rid of the trash before it’s stench permeates everything.

    Yes, every situation is different and it should be on a case by case basis, but in the end my point is, that if the leagues get a clue and grow a spine that will enable them to ban possibly their greatest star if they bring the game into disrepute, then maybe those boys being boys will think twice and possibly think, “Jeez, me taking a pic of my captain naked in a compromising position and txting it around (and it will most likely end up online) will possibly take away something I’ve worked and trained form my whole life”.

    Maybe only then will the league and it’s players be able to meet halfway to minimise the incidents that will inevitably occur and now amplified by social media.

  • Chief_Echidna

    Interesting read Sam.
    Maybe too subtle, but once you strip the tabloid element away, I agree with the need for organisations (be they retail, government or large multi corporate) to have not only communications strategy for engagement through these mediums but also for when these mediums are used in a negative campaign against the organisation. But many struggle with understanding the need, let alone the how. Great way to highlight the importance of teams like the Think Tank. I suspect that was your “strategy” ? :-)

    Dave

  • Chief_Echidna

    Interesting read Sam.
    Maybe too subtle, but once you strip the tabloid element away, I agree with the need for organisations (be they retail, government or large multi corporate) to have not only communications strategy for engagement through these mediums but also for when these mediums are used in a negative campaign against the organisation. But many struggle with understanding the need, let alone the how. Great way to highlight the importance of teams like the Think Tank. I suspect that was your “strategy” ? :-)

    Dave

  • http://twitter.com/sammutimer Sam Mutimer

    Thanks for your comments Miles.

    I don’t think a zero tolerance approach is the answer. As you say, there will always be people in and around the sport behaving just like the rest of us do but with greater risk of ‘private’ moments going public.

    Ideally clubs and players should mimimise the amount of net-worthy content being distributed in open networks, should respond with grace and understanding if and when these items reach the broader public and we as media producers and consumers should not froth at the mouth when these items are in circulation.

  • http://twitter.com/sammutimer Sam Mutimer

    Thanks for your comments Miles.

    I don’t think a zero tolerance approach is the answer. As you say, there will always be people in and around the sport behaving just like the rest of us do but with greater risk of ‘private’ moments going public.

    Ideally clubs and players should mimimise the amount of net-worthy content being distributed in open networks, should respond with grace and understanding if and when these items reach the broader public and we as media producers and consumers should not froth at the mouth when these items are in circulation.

  • http://twitter.com/sammutimer Sam Mutimer

    Thanks Chief (#ftw!)

    Indeed. Let’s all take a look at our social networks and see if we can prepare a little better for difficult circumstances like these.

    The genuine social web means you really can’t run or hide from people with a grievance any more. Be open, be honest be good and you will travel well.

  • http://twitter.com/sammutimer Sam Mutimer

    Thanks Chief (#ftw!)

    Indeed. Let’s all take a look at our social networks and see if we can prepare a little better for difficult circumstances like these.

    The genuine social web means you really can’t run or hide from people with a grievance any more. Be open, be honest be good and you will travel well.

  • Joel M

    You must be fairly inexperienced with Social Media, Sam. Kim has done nothing more then what the average teenager does day to day.

    The difference is she stole (yes, its clear they are stolen) photos of a person she has never meet then put them online to get back at a different person.

    btw – I have no interest in football, or the players in question. I just enjoy researching topics of public interest such as this.

    Good luck with the internship if she wakes up for it.
    It is sad how many people get something out of putting public figures down. Are you all jealous that a ‘meat head’ footballer makes more then you? lol
    To try and say they deserve to have these photos stolen and shown to the world because they are public figures is again, absurd.

  • Joel M

    You must be fairly inexperienced with Social Media, Sam. Kim has done nothing more then what the average teenager does day to day.

    The difference is she stole (yes, its clear they are stolen) photos of a person she has never meet then put them online to get back at a different person.

    btw – I have no interest in football, or the players in question. I just enjoy researching topics of public interest such as this.

    Good luck with the internship if she wakes up for it.
    It is sad how many people get something out of putting public figures down. Are you all jealous that a ‘meat head’ footballer makes more then you? lol
    To try and say they deserve to have these photos stolen and shown to the world because they are public figures is again, absurd.

  • Joel M

    So in short that means “I’m going to give a half answer because the real answer will contradict everything I am saying here”.

    LoL. Pathetic.

  • Joel M

    So in short that means “I’m going to give a half answer because the real answer will contradict everything I am saying here”.

    LoL. Pathetic.

  • Niall

    At the moment, social media has no responsibility. This (and the court case if St Kilda continue with it) might just start to bring about some responsibility to those who post inappropriate or inaccurate “facts” that go on to cause issues in the real world.

  • Niall

    At the moment, social media has no responsibility. This (and the court case if St Kilda continue with it) might just start to bring about some responsibility to those who post inappropriate or inaccurate “facts” that go on to cause issues in the real world.

  • http://twitter.com/sammutimer Sam Mutimer

    Hi Joel,

    I think you have misunderstood the main points of the post. Simply put, we thought Kim was courageous in taking the stand she did (she clearly felt there were issues to be resolved) and that prominent sporting clubs need to be super-careful about access to such content and respond carefully if/when such items surface.

    Previous comments clarify our position on any internship for Kim.

    Thanks for sharing your thoughts.

  • http://twitter.com/sammutimer Sam Mutimer

    Hi Joel,

    I think you have misunderstood the main points of the post. Simply put, we thought Kim was courageous in taking the stand she did (she clearly felt there were issues to be resolved) and that prominent sporting clubs need to be super-careful about access to such content and respond carefully if/when such items surface.

    Previous comments clarify our position on any internship for Kim.

    Thanks for sharing your thoughts.

  • http://twitter.com/sammutimer Sam Mutimer

    Hey Niall,

    It’s an interesting one isn’t it? Citizen journalism does not involve the same screening and editorial processes that traditional media have used for years. We all need to have some sort of filter on what we publish I believe.

    Just because we can doesn’t mean we always should, right?

  • http://twitter.com/sammutimer Sam Mutimer

    Hey Niall,

    It’s an interesting one isn’t it? Citizen journalism does not involve the same screening and editorial processes that traditional media have used for years. We all need to have some sort of filter on what we publish I believe.

    Just because we can doesn’t mean we always should, right?

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  • Markbontalik

    Sam:
    Interested on your take of the ‘new’ Media story at the moment involving Mr Nixion..

  • Markbontalik

    Sam:
    Interested on your take of the ‘new’ Media story at the moment involving Mr Nixion..

  • http://www.thinktankmedia.com.au/ Sam Mutimer

    Hey Mark,
    Thanks for your comment. I don’t know too much about it to be honest. Not comfortable commenting on something that’s unfamiliar. Cheers, Sam

  • http://www.thinktankmedia.com.au/ Sam Mutimer

    Hey Mark,
    Thanks for your comment. I don’t know too much about it to be honest. Not comfortable commenting on something that’s unfamiliar. Cheers, Sam

  • http://twitter.com/thinktankmedia Ben Acott

    Not really a Social Media issue this time around really so its not our gig really.

    Ricky is doing a great job in reacting and not simply shunning the media. I think Ricky is a great guy and does great things for footy and for its players.. Im sure he will get over this issue and get back to managing our fav. players!

  • http://twitter.com/thinktankmedia Ben Acott

    Not really a Social Media issue this time around really so its not our gig really.

    Ricky is doing a great job in reacting and not simply shunning the media. I think Ricky is a great guy and does great things for footy and for its players.. Im sure he will get over this issue and get back to managing our fav. players!